Digital marketing strategy involves an assessment of specific goals that are achievable through online channels. In an era when many consumers transact business on their mobile devices, a well-executed digital marketing strategy can be crucial to organizational success.
A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. According to Gartner, it is important to note that to classify as a digital marketing platform, the solution cannot claim to support every component of digital marketing, but rather will rather cover functionality like media buying, performance measurement and optimization, and brand tracking. However, it may not cover other marketing strategies, like SEO or social media.